Editing Brass Eagle (section)

=== Mass-market expansion ===

Following the reorganisation, Brass Eagle expanded its distribution through major American retailers.

Its products were sold through companies including Walmart, Kmart, Meijer, The Sports Authority and other sporting goods retailers.

According to the company's 1999 annual report, approximately 90 per cent of sales were made through national and regional mass-market retailers and major sporting goods chains.[3]

Brass Eagle marketed markers across several price points, including inexpensive pump-action models and more advanced semi-automatic equipment.

Its product range included the Talon, Tiger Shark, Stingray II, Raptor and Rainmaker.

The company also developed new entry-level pump markers, including the Blade and Saber, which were introduced during 1999.[3]