Editing Pursuit Marketing Inc. (section)

=== Paintball manufacturing and distribution ===

PMI established a long-running relationship with pharmaceutical encapsulation manufacturer [[R.P. Scherer]] to produce paintballs specifically for recreational paintball.

Unlike the oil-based marking projectiles previously used in the sport, PMI's paintballs used a water-soluble fill that could be cleaned with soap and water.

The products were marketed under the '''PMI Premium Paintballs''' name.[1]

Paintball sales became a central part of PMI's business. The company supplied independent fields and retailers while supporting the growth of organised paintball through advertising, sponsorship and tournament promotion.