Editing HK Army (section)

=== Online video and brand identity ===

During the early 2010s, HK Army promoted its products through tournament films featuring both competition and activity away from the field. Sanders's work provided a direct connection between the original Hostile Kids players and the company's media output. In his 2012 interview, he discussed filming for HK Army, using DSLR cameras and setting paintball footage to music.[7]

One documented example was the company's film of the 2011 [[Paintball Sports Promotions|PSP]] World Cup, released in February 2012. Filmed and edited by Sanders, it combined footage of play with scenes away from the field.[11]

HK Army and pbFashion also became associated with [[Agg]], the paintball subculture concerned with playing style, clothing and appearance. Contemporary commentary in ''Social Paintball'' discussed that association and recorded the brands' promotion of paintball at music events including Warped Tour.[12]