Editing David Freeman (section)

== Pursuit Marketing Inc. ==

Freeman and Perlmutter founded Pursuit Marketing Inc. in 1982.

The business initially concentrated on supplying commercial playing fields and retailers rather than selling equipment directly to individual players.

Freeman brought experience in manufacturing, distribution and sales, while Perlmutter concentrated on marketing, branding and business development.[1]

The partners established a relationship with Benjamin Sheridan, which developed the brass-bodied PG paintball pistol for the company.

PMI subsequently introduced the PGP pump-action marker and other equipment.

The company also arranged for R. P. Scherer to manufacture water-soluble paintballs, marketed under the PMI name.

These products provided commercial field operators with alternatives to equipment distributed through National Survival Game.[1][2]

PMI was incorporated in Illinois in December 1983 and established offices and warehousing facilities in Northbrook, Illinois, during 1984.[1]